Summer is traditionally the time for taking some long awaited ‘R & R’ and the same has been true for Prime Time Business – except the ‘R and R’ in question has been reflection followed by refocusing!  It has been a process of transition and evolution rather than radical change but as with any sort of change, it was still accompanied by a fair bit of resistance before the deed was actually done!

As those of you who’ve been with me for a while will know, Prime Time Business was originally set up to serve a specific group of women -  women in midlife who want to channel their experience, talents and energy into business success. I have LOVED working with these women because I LOVE helping women make the challenging but exciting transition into business.

So why you may ask, am I changing my focus?
Well, in working with midlife women over this period, I’ve gradually come to an important realisation that I could no longer ignore. You see, my clients do indeed have a shared, common problem that I help them with but that problem is nothing to do with age.  She certainly doesn’t think, ‘I want to become an olderpreneur?’ (God, I loathe that term!) … who can help me?’ But she IS however, at a point in her life where, in common with many women, she’s looking for – LONGING for – a more integrated way of living and working where she can earn a decent living doing what she loves doing. What she IS saying to herself is, ‘I just wish I could find a way to stop endlessly thinking about it and actually DO something about it!’

Many women arrive at this point – at different times and from different directions. It’s that point in life where you are frustrated, bored or compromised by your current situation – maybe you’re in a job that feels increasingly like a straitjacket… or you’re looking for a way to express your particular brilliance in the way you KNOW you’re capable of. Or maybe you simply want MORE from life and work.

No matter WHAT brings you to this point – having arrived here you’ll very likely experience the same feeling of longing, frustration and impotence that many, many women experience at this point… a longing for a different way of earning a living, combined with the frustration of not knowing HOW to do it!

I remember being in this situation all too well – feeling powerless and stuck in a limbo, knowing I certainly did NOT want to go ‘back’ but not knowing HOW to go forward… unsure of what I had to offer, let alone how I’d ever turn it into a viable business that made me the income I needed.

I really wish I’d had someone who had ‘been there and done it’ walking along side me at the start of my journey because I wasted more time than I care to admit (… let’s just say we’re not talking months here!) in this frustrating limbo trying to cobble things together when all I needed was the right support and encouragement and a step by step process to help me grow both myself and my business.

That’s where I can help YOU
My energy is now focused on working with women who find themselves at this point so that I can guide them beyond ‘powerless and stuck’ by helping them to shape and package their talents and passion in a profitable business that is uniquely their own.

The new tagline is, ‘A brilliant business begins with you’ because Prime Time Business’ coaching programmes are (and always have been) specifically designed to help you create a businesses based around who you are, what you’re passionate about and what you love to do. Because THIS, in my experience, is the essential foundation stone of a truly brilliant business. Once this foundation stone is in place, the rest becomes a whole lot easier.

So that’s it in a nutshell folks – more ‘evolution’ than ‘revolution’ but an important shift nonetheless and if you haven’t been on the website for a while, I’d love for you to take a look and find out a bit more. What I’ve remembered in the process of doing this is that no business remains static, we are constantly developing and evolving in response to the needs of the people they are designed to serve – and that’s just one of the many things which make them such a creative and attractive way of earning a living!