If you are running a business, I’m sure you will have taken the time to create yourself an email signature that goes at the bottom of each and every email that you send out – perhaps it looks something like this standard one here below:
Now this is perfectly fine – all pertinent contact details are there but there is so much more that you could do to maximise this little ‘shop window’ for your business, to give it extra reach and impact simply by making a few tweaks here and there. Email signatures are easy to do and of course let’s not forget, they are also free!
I’ve just given my email signature a bit of a makeover and it currently looks like this:
- logo and tag line – it’s not essential to have either but using consistent images and messages right across your website, business cards, right through to your email signature helps to build your brand.
- all my contact details are there – I’m happy for clients to use any of these but think carefully before adding something like your home telephone number for example.
- connecting with people via social media is key for me, so I’ve included clickable links to my 3 main social media profiles – again, think carefully about which profiles you want your clients to see, especially if they tend to be more personal than business!
- and there’s also an invitation to my sign-up offer with a link
Now even if the recipient of my email doesn’t want to take action on any of those items, my email signature still gives them lots of information about me for future reference.
There’s a whole lot more that you might like to consider adding to your email signature to give it some extra marketing punch:
- include a client testimonial – a short testimonial is a great thing to include in your signature, but just make sure you don’t keep the same one on there for too long – mix them up a bit!
- add links to your blog or YouTube video
- promote an upcoming event or a workshop and add links to current ‘special offers’ but again, be sure to remove them once they’ve ended!
- make specific requests such as ‘participate in this survey’
- if you’ve attended a big event, won an award or had a recent mention in the newspaper, add an ‘as seen at…’, ‘winner of….’ or an ‘as mentioned in…’ footnote!
This is by no means a definitive list and you certainly wouldn’t want to put every single thing on your email signature but I hope this gives you plenty of ideas to choose from. It’s certainly not ‘just’ an email signature – it’s an important, easy to implement part of your marketing that you can ‘set and forget’ and will keep working for you in every email you write.